BENTONVILLE, Ark. — Hayneedle.com, a 20-year-old online seller of furniture and home furnishings and part of Walmart’s retail holdings, has transitioned to become part of the walmart.com website.
A posting on the Hayneedle.com website thanks people for being part of the Hayneedle community, saying: “We’ve spent the past 20 years helping people bring their dream homes to life. As part of that mission, we’re making an exciting change.”
The website then directs visitors to Walmart.com/hayneedle, which lists products under the living room, kitchen and dining, bedroom, office and outdoor furniture categories. Hayneedle’s website said visitors to the new landing page will find “your favorite Hayneedle products and discover even more furniture and décor to love.”
A customer service rep for Hayneedle said the transition occurred over the past weekend.
Walmart acquired Hayneedle during its acquisition of Jet.com in August 2016 for about $3 billion in cash. Just a few months earlier, in March 2016, Jet.com purchased online-only furniture retailer Hayneedle for a reported $90 million during its bid to broaden its product offerings and become more competitive with both Amazon and Wayfair.
By 2020, Walmart discontinued the Jet.com website and wound down that portion of the business while retaining Hayneedle. Hayneedle was based in Omaha, Neb., until Walmart closed its headquarters in 2020.
Furniture Today has reached out to Walmart for comment.