Palliser targets younger customers with new website, a ‘crucial’ piece of its evolution

WINNIPEG, Canada – Home furnishings brand Palliser has launched its newly redesigned website, focusing on personalization, lead generation, conversion and an improved customer experience, according to the company. Executives say the new site is a crucial piece of the company’s evolution.

Steve Ambeau
Steve Ambeau

“This new website is an exciting and necessary next step in the evolution of our brand,” said Steve Ambeau, president. “With design thinking being at the forefront of our strategy, we believe this mindset is leading us to provide user-specific solutions needed to make an informed purchase, while having some fun along the way.”

The company hopes the new site will bring the brand to the attention of younger customers.

“There is a paradigm shift with today’s shopper where the younger demographic is generally less loyal to brands than boomers or Gen X so it’s critical we are aligning our actions with their expectations,” Ambeau said. “The brands that remain current and work to not only provide solutions but understand the people and behavior that shape those solutions will set themselves apart from others.”

The new site is equipped with Palliser’s configuration tool, allowing users to drape and choose accessories, as well as stitch together individual SKUs to create an ideal configuration. To encourage further visualization, an enhanced swatch request tool invites users to order up to 10 fabric or leather swatches shipped directly to their home.

Style quiz functionality has also been added, allowing users to determine which interior design aesthetic is most closely aligned with their individual tastes. Through a series of interactive questions and backed up by a database, product recommendations and style tips are offered.

Check out the new site here.

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