Purple Innovation makes a second executive appointment in a week with this key hire


LEHI, Utah – Purple Innovation has named its second new executive in a week with the appointment of a new chief legal officer to oversee the company’s legal operations.

Tricia McDermott will join the company Oct. 23 and succeeds Casey McGarvey who has held the position since the company’s founding more than 30 years ago. McGarvey will transition to be an advisor to Purple’s senior leadership team and McDermott as she takes on the new role.

McDermott will report to Rob DeMartini, Purple chief executive officer. Last week, the mattress maker named a new chief financial officer.

“I am so excited to welcome Tricia McDermott to our senior leadership team where she will oversee our legal team and steer our legal operations,” DeMartini said. “Tricia is an experienced leader who has deep skill in aligning legal strategy to a company’s overall business goals. Her experience driving intellectual property on a global scale is a great fit for Purple’s plans for growth.”

McDermott’s career spans a number of brands, including Perry Ellis International, Spectrum Brands and Office Depot. Most recently, she has led the legal team at Shoe Show as the specialty shoe retailer’s chief legal and risk officer and corporate secretary.

“I’m delighted to join Rob and the team at Purple as they continue to revolutionize premium sleep products,” McDermott said. ‘This is an exciting moment in Purple’s evolution and I look forward to promoting a collaborative culture, fostering team excellence, and finding innovative business solutions during this inflection point in Purple’s growth.”

DeMartini acknowledged McGarvey’s contributions to the company’s growth.

“Casey has deep knowledge of this company and has expertly steered its legal strategy through our earliest stages of growth, building the legal function from the ground up,” DeMartini said. “Casey recognized the value of our GelFlex Grid technology and has protected our unique innovations as the company and our sales have grown. We appreciate his deep connection to the company’s mission and commitment to our team and its evolution.”

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