WEST CHESTER, Pa. – QVC Group, which encompasses QVC and HSN, has appointed Alex Wellen as president and chief growth officer.
He is responsible for defining and leading the division’s growth strategy in the U.S. across social selling, streaming, digital (qvc.com and hsn.com), new business development and platform distribution. He will oversee a growing, multifunctional team, introduce new capabilities into the organization.
Wellen’s more than 20 years of experience have been focused on modernizing global brands and scaling transformational digital businesses. He most recently served as CEO and president of MotorTrend Group, a leader in media for automotive enthusiasts. MotorTrend Group was formerly a Warner Bros. company prior to its sale to Hearst in 2024. He has also held strategic senior leadership roles at Turner Broadcasting and CNN Worldwide.
In his new position, he reports to David Rawlinson II, president and CEO of parent company QVC Group Inc.
“Alex brings an impressive blend of media and digital product expertise to our top leadership team,” said Rawlinson. “He has a proven ability to innovate and drive growth through live experiences on social, digital, TV and many other platforms. His unique skillset will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win.”
Wellen characterized QVC and HSN as “the original disruptors” in the retail sphere, adding, “They pioneered storytelling through live shopping, and are poised to transform the experience again across social and digital, connecting consumers whenever and wherever they shop.”
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