Scott Brothers Global expands into brand management


NASHVILLE, Tenn. — Scott Brothers Global, the lifestyle brand of entrepreneurs and television personalities Drew and Jonathan Scott, is expanding its consumer products business with the launch of a new brand management agency.

After 10 years and more than $3 billion in retail sales for Drew and Jonathan Scott’s portfolio of home improvement and furnishing brands, Consumer Products President Laura Aldrich and the team at Scott Brothers Global are now bringing their expertise to other brands and talent looking to expand their retail businesses through BrandJourney.

BrandJourney is a one-stop licensing partner for building brands within the home furnishings, décor, textiles, housewares, kids, giftware and home improvement industries. It will streamline go-to-market product strategies from concept to shelf, offering marketing support through in-house teams dedicated to brand development, content production and commerce.

The new agency will work with manufacturers and retailers to create home brands and develop strategic partnerships. The services offered by BrandJourney include licensing, brand development and management, creative direction and marketing, digital and social media strategy, and content and media production.

The new agency already has signed Erin and Ben Napier’s Erin & Ben Co. and Stephen Brown’s Glitterville Studios as clients, and it will continue to manage the Scott Brothers portfolio of brands, including Scott Living by Drew & Jonathan, Drew & Jonathan Home and Property Brothers.

“We are thrilled to launch BrandJourney to share our expertise and leverage our incredible team to help other brands and talent build and expand their consumer products offerings in the home space,” said Drew and Jonathan Scott. “We’re excited to have Glitterville and Erin & Ben Co. on board and can’t wait to help these brands continue to grow.”

“The team at Scott Brothers Global is proud to launch BrandJourney and build upon the great success of the Drew & Jonathan consumer brands to help clients reach new heights,” said Aldrich. “BrandJourney is not a one-size-fits-all agency, but an entrepreneurial brain trust with deep knowledge within the industry and a distinct passion for home. Each program for our clients will be custom-designed and strategic, and we cannot wait to get started with these two incredible brands.”

Erin and Ben Napier
Erin and Ben Napier

Erin & Ben Co., founded by authors, business owners and television personalities Erin and Ben Napier, is based in Laurel, Miss. Its home products are focused on being made in the U.S. and will look to include upholstery, textiles, paint, bedding, cookware, stationery and more. The Napiers currently have three home renovation shows on HGTV: Home Town, Home Town Takeover and Home Town Kickstart.

“We’re partnering with BrandJourney to find new ways to introduce our audience to more affordable American-made and assembled goods that make their homes more beautiful, more purposeful and less disposable,” said Erin Napier.

BrandJourney - Stephen Brown’s Glitterville
Stephen Brown, Glitterville Studios

Based in Knoxville, Tenn., Glitterville Studios was founded by Stephen Brown and specializes in holiday décor and ornaments. Glitterville design is characterized by blending cheerful colors, imaginative themes and meticulous craftsmanship. The company was featured in HGTV’s 2023 and 2024 White House Christmas specials.

“We are excited to join BrandJourney and continue to build the Glitterville Studios brand,” said Stephen Brown. “Watching how the Scott Brothers Global team has successfully built their home products business has been an inspiration, and we are looking forward to working with them on growing and amplifying the Glitterville brand.”

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