WOBURN, Mass. – Building on a partnership of more than 23 years, Spring Air International has renewed its licensing agreement with Massindo Group in Indonesia for 10 years.
“Massindo Group Indonesia first embarked on its licensing journey with Spring Air International in 2000, and we take great pride in being among the pioneers of Spring Air’s international licensees, notably the first in Asia,” said Jeffri Massie, president director of Massindo Group. “We are proud to be in partnership with a brand recognized for its extensive legacy, vast global network and innovative products.”
Headquartered in Jakarta, Indonesia, Massindo Group was founded in 1983. The family-owned company operates 20 facilities where it manufactures Spring Air, Therapedic, its house brand Comforta and Superfit mattresses. The company sells its products through more than 1,500 retailers, online and to hotel chains.
Through the partnership, Spring Air mattresses are now featured in a number of hotels in the region, including the Ritz Carlton, the Marriott Renaissance, the Marriott Courtyard, the Hilton, the Intercontinental.
“Together, we’ve woven a legacy of innovation and excellence in the world of mattress manufacturing, creating a lasting impact on the industry in Indonesia,” said Nick Bates, Spring Air president. “Earlier this month, we renewed a licensing agreement with Comfort World in Sri Lanka for another 10 years as well. As we have seen internationally, and even here in the U.S., our successful licensing model and the trusted Spring Air brand results in our licensees wanting to expand and extend their relationships because this is a profitable investment for their businesses.”