Symphony Sleep is leaning on the menu concept to present retailers with a variety of products, options and support. Photo courtesy of Symphony Sleep.
ST. PETERS, Mo. – Adjustable bed base supplier Symphony Sleep is preparing to serve up a comprehensive, menu-inspired offering to give retailers the ability to customize a program that meets their merchandising needs and helps simplify decision making.
Designed like a restaurant menu that allows diners to pick and choose from a range of items, Symphony Sleep‘s new approach gives retailers the ability to make product selections, add-on accessories and various marketing support for an à la carte approach.
John Schulte, president of Symphony Sleep, said the company continues to position itself as a partner that offers a full range of solutions to support retailers selling its portfolio of adjustable bed bases.
“Retailers need partners who go above and beyond providing quality products by delivering holistic support to ensure sell-through success,” he said. “With our menu concept, we’re setting the table for our partners to build a program that fits their business model, engages their sales team, and ultimately helps them make more money. This is a creative yet strategic articulation of our full value proposition.”
Symphony Sleep has divided its offerings into three segments: entrées, side dishes and desserts. The “entrées” include the company’s seven collections of adjustable bed bases. “Side dishes” feature a wealth of accessories that are compatible with the bases and can help boost average tickets. For the “desserts,” Symphony is offering a range of point-of-purchase materials, including video assets for training and sales support.
Schulte said he hopes the concept inspires retailers to take their own creative and strategic approaches to engage consumers and enhance their sales conversations.
Designed with flexibility in mind, the Symphony Sleep menu empowers retailers to tailor their adjustable base programs to meet unique business needs and revenue goals. The menu concept will be featured at the Summer Las Vegas Market to give retailers
The company plans to roll out the menu concept during the summer Las Vegas Market in July, giving visitors a first-hand look at how design, presentation and product development converge to create a comprehensive retail solution.