The expectations of furniture brands are evolving fast. Both B2B and B2C customers expect configuration at every touchpoint, technology-driven buying journeys, and the product information they need to make informed purchases.
At the same time, regulators are introducing new legislation that calls for transparency in the complex, global supply chains furniture brands and manufacturers rely on.
The showrooms and store catalogs that once dominated the path to purchase are now just one part of the omnichannel buying landscape. Mass-produced mainstays are now rivaled by bespoke pieces as customers seek choice and configuration at every touchpoint. Sourcing and production methods are under increased scrutiny as manufacturers, consumers, and regulators alike seek transparency in products and processes.
To succeed in this emerging era, brands and manufacturers must respond to these evolutions and transform these market shifts into profitable opportunities. This guide examines the role of product-related data in these market shifts and how product information management (PIM) software is helping furniture brands and manufacturers succeed today and build for tomorrow.
What does it mean for you?
Meeting the demands of tomorrow’s furniture industry requires a new approach to the software that powers your value chain. It means understanding how, with the right Product Information Management solution in place, you have the capabilities you need to thrive in an omnichannel world and give customers and regulators alike exactly what they need.
With this ebook, you’ll learn:
- How to achieve agility and resilience across the entire value chain
- What advanced data governance means for upstream-downstream connectivity
- Where to elevate customer experience through AI and configuration
- Why so many global furniture brands rely on inriver to power their product journeys