Therapedic International has signed BedFounders in South Africa, under the leadership of Johann de Meyer, as its newest international licensee. Image courtesy of Therapedic.
PRINCETON, N.J. – Therapedic International has expanded its international footprint with a new licensing partner in the South African market.
Founded in 2012, BedFounders (PTY) Ltd., is a manufacturer of custom and private-label sleep products in South Africa. The company rebranded two years ago and now serves a diverse group of retail partners, including national, independent and specialty bedding retailers. Last year, BedFounders relocated into a new factory, designed and constructed to expand the business on a national and global scale.
Led by Johann de Meyer, managing director, BedFounders will begin rolling out Therapedic products in January 2025.
“The South African bedding market is ready for a new international brand, and Therapedic, with its leading innovation, technology and versatile range of products, is the perfect match,” de Meyer said.
“The positioning of the Therapedic brand and product offerings will allow for differentiation and newness in this market, creating value for our retail partners and end users and providing organic and sustained growth for years to come.”
A growing middle class in the South African market is creating greater demand for quality and affordable sleep products, and trends indicate a shift and need for options with modern designs and affordable luxury, de Meyer said. He said key market segments such as household and hospitality industries are seeking comfort, sustainability, innovation and improved quality of life which sleep products directly impact.
Gerry Borreggine, CEO and president of Therapedic International, said the new partners are aligned in their passion for value-driven, quality sleep products.
“BedFounders has a culture of superior service; they are hyper-focused on it and seek to exceed expectations,” Borreggine said. “It shows in their people on the factory floor and carries through in their products.”
With the support of investment firm VEA Group and its Managing Director Marno Nel, BedFounders has the financial backing needed to for growth for all stakeholders.
Therapedic has more than 50 licensees across six continents.
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