Two-venue strategy pays off for Shoppe Object

NEW YORK – Home and gift show Shoppe Object wrapped up its winter edition with an expanded footprint and a 20% increase in exhibiting brands.

For the February show, Shoppe Object added opened in the Skylight at Essex Crossing in addition to Pier 36, more than doubling the space and showcasing more than 700 curated brands.

“It was not without trepidation that we embarked on a two-venue strategy to implement necessary expansion this season, and we couldn’t have imagined better results,” said Jesse James, founder and director of Shoppe Object. “We had more feet on the floor than ever before — more brands and more retailers, more designers and media — and you could feel it in both locations.”

Highlights from the February show included the introduction of a dedicated space for The Take Back Bag at Pier 36, where bags on a recycle-reuse mission were provided free of charge. Attendees also had the opportunity to take part in the interactive nature of the show, witnessing live collage-portrait making by the Shoppe Object artist of the season, James Gallagher.

Its next iteration will be Shoppe Object – High Point, set for April 12-16 in conjunction with the spring High Point Market, April 13-17. Then Shoppe Object will be back in New York City for the summer show, Aug. 4-6.

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