West Elm launches new kids line, collaborating with luxury women’s fashion designer

BROOKLYN, N.Y. — West Elm, a portfolio brand of home retailer Williams-Sonoma Inc., has launched a new collaboration with Joseph Altuzarra, the founder and creative director of luxury women’s ready-to-wear fashion brand, Altuzarra.

The Joseph Altuzarra for West Elm Kids collection features furniture with elevated finishes as well as textiles and decorative accessories that are infused with Altuzarra’s own hand-drawn motifs. Created as a love letter to his two daughters, the company says, the collection celebrates his signature artistry while maintaining kid-friendly functionality.

“Our collaboration with Joseph is everything you would expect from this incredibly talented fashion designer,” said Day Kornbluth, president at West Elm. “With two daughters of his own, he knows exactly what parents are looking for, and we’re excited for our customers to discover this gorgeous collection.”

“I am thrilled to be collaborating with West Elm Kids on this collection of nursery and children’s room furniture and accessories, marking my first foray into the world of home,” said Altuzarra. “When I became a father, I discovered a white space for chic, sophisticated interiors that were both beautiful and functional. Together with West Elm Kids, we created pieces that harmoniously blend style and practicality, capturing the whimsy and wonder of childhood.”

Key items from the 42-piece capsule collection include the Upholstered Crib ($1,199) and the seven-drawer Dresser ($1,599).

For more about the collection, visit the West Elm website. The line also is be available for purchase in Canada online.

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