Whereoware targets growth strategy with new chief revenue officer

MCLEAN, Va. — Whereoware, a digital experience agency, has added David Sterenberg as chief revenue officer.

As CRO, Sterenberg will lead and manage Whereoware’s overall growth strategy, including sales, marketing and client partner teams, with a focus on the strategic partnerships with clients as well with solution and technology partnerships, such as Optimizely, Salesforce and Acquia-Drupal.

“As a digital experience agency, we continuously evolve our leadership teams, service offerings and internal systems to deliver more transformative solutions for our clients,” said CEO Michael Mathias. “We’re thrilled to welcome an executive of David’s caliber to lead our demand generation and customer management teams. Sterenberg brings tremendous energy and expertise, driving clear victories and rapid growth; he’s a terrific addition to the team.”

Sterenberg brings more than 20 years of digital transformation business and sales services experience, with executive leadership roles at technology firms including Kopius and Tahzoo.

See also: Whereoware brings on new CTO

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