Which 3 major cities did Joybird pick to expand store count?

LOS ANGELES — Joybird, the direct-to-consumer brand owned by furniture maker and Top 100 retailer La-Z-Boy, opened a trio of stores in major cities this summer.

The Los Angeles-based designer and retailer of home furnishings added stores in Seattle, Philadelphia and Denver, giving it 11 total standalone spaces to go along with its installations in NFM’s Kansas City and Dallas stores.

All three spaces include a wide range of silhouette; an interactive swatch wall with more than 80 fabrics; dedicated living room, bedroom and lounge vignettes; a curated assortment of cash-and-carry rugs, floor lamps, throw pillows and poufs; and in-person design guidance. Each includes a selection of local market bestsellers as well as top-selling national products.

Joybird Philadelphia, located at 1507 Walnut Street, is the brand’s first two-story showroom. In addition to the full Joybird experience shared among showrooms, Philadelphia’s space includes a two-story staircase with a floor-to-ceiling stone wall and plant installation.

Joybird Seattle, located at 1520 10th Ave. in the Capitol Hill area, is the brand’s largest showroom. Joybird Denver is in the Cherry Creek area at 121 Clayton Lane.

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