Armen Living makes two key staff changes, including the hire of this industry veteran

VALENCIA, Calif. – Contemporary lifestyle brand Armen Living has made two key staff changes to start 2024: the promotion of Lee Honigsfeld to executive vice president and the hiring of industry veteran Mike Cohen as vice president of sales, retail division.

“I couldn’t be happier with this exciting start to the new year, and to promote Lee to executive vice president,” said Kevin Kevonian, company president. “His contribution to our company is unparalleled. Through his exceptionally dedicated work, Lee has led our company to exponential growth over the last decade and I can’t wait to see what he and Michael will do for our brand in 2024. We invite everyone to come and join us at January markets in Atlanta and Vegas to congratulate them both!”

Honigsfeld will work with Kevonian to oversee most of the company’s operations, while continuing to develop all the design concepts for the brand’s product development. Honigsfeld’s role will also include managing the e-commerce sales division and driving the company’s sales, marketing and trade show strategies.

On Cohen, Kevonian said, “I have known Michael for almost 20 years. His well-known and exceptional reputation speaks for itself. He is a master at building relationships and with his 40 years in the furniture business combined with Armen Living’s 40 years of manufacturing, we have a total of 80 years of experience mastering the home furnishings industry. Having him on board will bring our sales expertise to the next level.”

Armen says Cohen brings more than 25 years of sales management experience to the role. He will report to Honigsfeld and will focus on driving sales for the company’s retail division and key accounts, as well as seeing to container division growth, Big Box stores and Top 100 retail accounts. Cohen will also work with more than 20 sales reps to deliver sales support and the sales tools they need to expand and grow their regions.

Prior to Armen Living, Cohen was president at Walker Furniture of Las Vegas – a top 100 industry retailer – as well as holding vice president positions at both Coaster and Emerald Home Furnishings. He held vice president of sales positions at Douglas Furniture and New Classic.

“This is such an exciting time for Armen Living, as well as for me professionally,” Cohen said. “I’ve known Lee and Kevin for many years and have tremendous admiration for the business they have built. With the team that Kevin has assembled, I’m looking forward to helping make Armen Living a larger presence in the top 100 furniture stores, as well as beyond the top 100.”

Armen Living will launch approximately 400 new introductions at January markets in Atlanta and Las Vegas, while debuting new categories including leather upholstery, bedroom and office furniture. In Las Vegas, the company will show at a new showroom at B-762.

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