Occasional furniture that ships quick: Fusion Designs expands Essentials program

GOSHEN, Ind. – Solid wood Amish furniture manufacturer Fusion Designs has added occasional furniture to its quick-ship Essentials lineup. The program now includes bedroom, home office, occasional and dining furniture.

New to Essentials is the Platte River occasional collection, a three-piece contemporary/transitional line retailing from $2,500 to $3,500. Like all products in Essentials, Platte River is available for immediate shipping to dealers within 10 days. Stocked in white wood, the group is available for customization in 35 hand-wiped finishes.

“Younger generations are redefining their relationship with furniture, gravitating towards casual contemporary and modern transitional styles,” said Marcus Bontrager, president of Fusion Designs. “Beyond aesthetic, younger consumers are increasingly seeking alternatives to what they perceive as ‘disposable’ furniture, recognizing the inevitable fate of cheap imports and ready-to-assemble goods that, like fast fashion, will likely end up in landfills within a short span of time.

“They are increasingly looking to invest in solid wood furniture pieces with multi-functional capabilities that will last, moving and evolving with them as their circumstances change,” he continued. “They are increasingly looking to customize their furniture purchases to reflect individual style. Plus, our commitment to sustainability resonates with this new generation of shoppers, who appreciate our use of locally sourced lumber in the construction of the pieces, which lowers our carbon footprint.”

Platte River blends modern transitional elements with references to country themes to create an elevated rustic charm, says Fusions. The casual contemporary silhouettes, including a coffee table with the added function of a lift-top, end table and sofa table, feature clean lines and straight square legs meant to highlight the durable solid wood construction.

The new line will be shown at Fusion’s new Las Vegas showroom at the coming Las Vegas Market in space B-670.

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