ARCADIA, Wis. – Ashley Furniture Inds. will expand its Vietnam-held Wanek Best Private Expo to all prospective buyers for the 2025 show, not just current licensees and retailers. The event is set for March 3-25 at the Wanek 2 facility in Thu Dau Mot City, Binh Duong, Vietnam.
The expo will showcase Ashley’s latest innovations, including the recent High Point Market introductions, Wanek Direct OEM developments and the ModMax program, which features modular seating with washable fabric that allows customers to customize their living room.
“By opening our doors to prospective partners, we’re offering an unprecedented opportunity to experience firsthand why Ashley remains the industry leader in global furniture manufacturing and distribution,” said Kurt Haines, Ashley’s executive vice president of international sales. “Visitors will discover our extensive capabilities across more than 20 product categories and learn about our quick-ship program that services 155 countries through our global distribution centers.”
Event highlights will include the launch of the Small Spaces program, the new Sleep lineup, an expanded assortment of dining and storage solutions, the Porter & Friends bedroom creation program, an enhanced Container Direct Accessory Program and the showcase of its Nuvella performance fabric.
The expo will also demonstrate Ashley’s mixing capabilities, allowing buyers to combine multiple product categories within single container orders, with no minimum order requirements.
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