BIA makes moves to expand its global licensing roster beyond 83

COLUMBUS, Ohio – Bedding Industries of America will focus on its growing global licensing program at this week’s International Sleep Products Assn. Expo here.

Currently, the company has 83 licensees for brands, including Eclipse and Eastman House, and company officials say ISPA Expo has helped grow its international network.

“We offer an attractive prospect to licensees as our brands perform extremely well in international markets,” said Stuart Carlitz, BIA founder. “Moreover, we are one of the few licensing groups that secure and drive sales from our national accounts to our licensees. With the collective expertise of our leadership team, our extensive heritage in the bedding industry and our exclusive patented designs, we firmly believe we are uniquely equipped to help manufacturers grow their business.”

Showing in booth 525, the company will also showcase its Embrace Sleep, a line of latex split-head mattresses, and the Eclipse Curve Hybrid, made with BIA’s patented CurveCore that contours to adjustable bases to eliminate the gap.

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