Items from the new Williams Sonoma Home collection can be seen in the library of The George hotel.
SAN FRANCISCO – Williams Sonoma Home has launched a new collaboration with the owners of The George, a 31-room boutique hotel in Montclair, N.J.
The hotel is owned by renowned makeup artist Bobbi Brown and her husband, Steven Plofker. The new collection features home furnishings and decorative accents that range from curtains, pillows, bedding and rugs to frames, leather boxes, barware, board games and desk accessories. Items from the collection are featured throughout the property including in the hotel’s iconic paneled library.
“Partnering with Williams Sonoma Home to create this capsule collection for our beloved hotel has been such a joy for me and my husband Steven,” said Brown. “The Williams Sonoma Home team immediately understood our vision and together, we created a group of limited-edition items that I’m very proud of.”
The George is the first hospitality project of Brown and her husband, a developer and builder. Plofker oversaw the physical renovation of the space while Brown took on the role of creative director, reimagining and decorating the hotel.
Originally built in 1902 as a personal home, The George is the couple’s first creative collaboration. The design vision was to modernize the property’s historic bones while infusing the couple’s modern styling and chic aesthetic, according to Brown.
“Our team was inspired by the aesthetic of The George and the passion Bobbi Brown brings to any project she is a part of,” said Williams Sonoma Home president, Felix Carbullido. “Our new collaboration embraces Bobbi’s affinity for design and allows our customers to incorporate the thoughtful details of The George hotel into their own home.”
Located just outside of New York City, The George showcases the couple’s affinity for architecture, great design and love for contrasting colors and bold stripes, according to Carbullido.
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