LAS VEGAS — A manufacturer of luxury top-of-bed solutions, DreamFit is entering a new category at this week’s Las Vegas Market, introducing mattresses for the first time in showroom C-1544.
The Grounding Sleep System powered by DreamFit is a three-bed collection featuring patented graphene technology.
“Our top of bed collection has always given retailers more opportunities for attachments at higher tickets,” said Jerry Wootten, CEO of DreamFit parent company, HomTex Inc. “This is yet another opportunity to have truly differentiated product on their floor to stimulate consumer sales.”
The system encompasses firm, medium and soft comfort levels in tight-top firm, medium Euro top and soft Euro top models. The mattresses feature individually wrapped coils and cooling covers, starting with copper-infused memory foam and stepping up in coil counts and densities to graphite and titanium-infused memory foam constructions. Suggested retails range from $1,499 to $1,999.
The Grounding Sleep System mattresses are designed to work together with DreamFit Grounding Mattress Protectors and Graphene Technology Sheet sets, creating an interconnected sleep system designed to maximize recovery.
“Thanks to DreamFit’s extensive experience in textile innovation, we’re able to provide a very strong value proposition for consumers in the battleground price points with product that is demonstrably different and will help dealers stand out in the marketplace,” said Chelean Martin, DreamFit president.
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