Fusions Designs expands East Coast sales team

GOSHEN, Ind. — Fusion Designs, a producer of solid-wood case goods, has hired three new sales representatives to service dealers in the Eastern U.S. with territories encompassing Georgia, North and South Carolina, Delaware, New Jersey and Maryland.

“The new members of our sales organization are experienced furniture reps who are not only able to present our brand to current and prospective dealers, but they can provide expert merchandising advice and training to facilitate sell-through,” said President Marcus Bontrager.

Norm Shrock
Norm Shrock

According to Norm Shrock, sales manager, the company’s entire rep force is armed with a number of new and improved sales tools designed to help simplify the ordering process and boost RSAs’ confidence in selling consumers custom finish options. Along with a greatly expanded 2024 catalog and website, these include a new kiosk that displays samples of all 35 finishes available to customize Fusion’s bench-made furniture.

Founded in 1995, Fusion Designs specializes in high-quality, American-made solid wood, built-to-order case goods collections for bedroom, dining room, home office and entertainment. Product is handcrafted in Indiana from domestically sourced wood species such as oak, maple, cherry and hickory, and available in a choice of 35 finishes.

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