Gardner White brings luxury mattress brand to bedding floor

AUBURN HILLS, Mich. — Top 100 retailer Gardner White has launched the Kluft Collection, produced by E.S. Kluft & Company, marking the first time its American-made luxury mattresses will be available in retail stores throughout metro Detroit.

Gardner White becomes only the ninth retailer approved in the U.S. to carry a designated Kluft Collection.

“As Michigan’s No. 1 mattress retailer, we have made it our mission to offer the community the largest selection of quality products under one roof to ensure the best night’s rest,” said Rachel Stewart, president of Gardner White. “The Kluft Collection is an exciting addition, as it marries high quality products and unparalleled craftsmanship to provide the ultimate comfort to our customers.”

Hand crafted and tufted by master artisans, the Kluft Collection features patented Kluft Standard technology that is designed to synchronize with the body for dry comfort and TerraPur latex to produce the most refined luxury sleep.

The Kluft Collection at Gardner White includes Eminence, Duchess, Regalia and Divine Luxe; is now available in select store locations; and retails from $8,000 to $40,000. Gardner White customers are eligible to receive an introductory offer of 20% off and up to a $1,000 Mastercard gift card or $1,500 add-on furniture rebate with the purchase of a Kluft product, plus a $2,000 Delta gift card with the purchase of a Divine Luxe through April 3.

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