Birobrite opened an Ashley store in Mbombela, South Africa on Oct. 12. Photo courtesy of Ashley.
MBOMBELA, South Africa — Birobrite Pty Ltd. celebrated the grand opening and ribbon cutting of a 1,400-square-meter Ashley store located at 915 Centre, Riverside Park here on Oct. 12.
This is the first Ashley store to open for Birobrite and is the second in the country of South Africa. The Mbombela store will employ approximately six people. Ashley has more than 1,100 locations worldwide.
“We are thrilled to bring the number one selling furniture store brand closer to our region’s customers,” said Eduard Ras, CEO of Birobrite. “We look forward to offering a wide variety of home furnishings to this market at exceptional values as well as providing the best customer service in the industry.”
The showroom features complete lifestyle vignettes, down to the final detail of rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.
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