Malouf expands marketing team with 2 new appointments

LOGAN, Utah – Malouf Home has expanded its marketing department with a new marketing director and an email marketing specialist.

Ashlee Willes is returning to the company as marketing director after a brief stint as marketing manager with University of Utah Health, and Nikki Johnson has joined the company as an email marketing specialist. Willes and Johnson will work directly with Sydnee George, brand manager, and Kelsie Nelson, content marketing specialist.

“Ashlee and Nikki are amazing at what they do, and we’re excited to have them on the team,” said Joel Dewberry, vice president of marketing. “They have several years of experience in marketing, and their creative skills are a huge asset to the company. Working together, we can build our brand even more and take the next step in making Malouf a household name.”

Previously, Willes was brand manager for Malouf for more than two years and social media manager for more than two years. In her new role, Willes is responsible for developing and executing marketing strategies based on market trends, consumer behavior and competitive landscapes. In addition to her time with Malouf and University of Utah Health, Willes was a market research consultant at Qualtrics, an experience management company.

“I’m looking forward to new innovation within our family of brands, as well as a continued investment in our retail partners’ success,” Willes said. “Our No. 1 goal is to provide value to our retail partners, and that’s why we continue to raise the bar when it comes to high-quality assets that help them drive sales online and in stores.”

Johnson brings her market research and analytics background to her new position. She oversees the development of weekly emails, analyzes performance and builds new customer segments. Prior to joining Malouf, she was a marketing research assistant at Utah Valley University, and she also worked at Vivint Smart Home Security as a social media specialist.

“I love that Malouf has a growth mindset and that everyone is willing to improve processes,” Johnson said. “I approach my work with a strong mix of creativity and analytics. My background has given me a lot of experience to manage both of those things, and I believe that will make our email strategy even more competitive in the future.”

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