Malouf Foundation™ Pushes OnWatch Training for GivingTuesday

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For GivingTuesday on Nov. 28, the Malouf Foundation is encouraging retailers to take their free OnWatch training at OnWatch is a survivor-led, one-hour training that empowers individuals to recognize and report the signs of domestic sex trafficking.

The OnWatch training was written by survivors of sex trafficking, and many of them share their own experiences. Through their stories, individuals learn what trafficking can look like in their communities, and more importantly, how they can safely report suspicious activity.  

“OnWatch is a really easy way to make a difference. I hope everyone will set aside an hour of their time during the holidays to take the training,” said Kacie Malouf, co-founder and board chair of the Malouf Foundation. “There’s power in education and informing ourselves on this issue. That’s when we to start to understand the scope of the problem and how we can help.”

Retailers can also sign up for the free OnWatch Advocate program. Those enrolled in the program make a commitment to combat trafficking by training at least 90 percent of their employees through OnWatch. Once they reach that goal, groups receive a certification badge and marketing materials to share on their platforms.

Groups interested in the OnWatch Advocate program can visit or email for additional information. If you suspect trafficking in your community, contact the National Human Trafficking Hotline at 1-888-373-7888 or text “info” to 233733. If someone needs help immediately, call local law enforcement.



About the Malouf Foundation

Formalized in 2016 and operating out of Logan, Utah, the Malouf Foundation is a registered 501(c)3 nonprofit organization dedicated to confronting sexual exploitation. The Foundation fulfills their mission by providing education through OnWatch™, Smart Defense™ and the Raise App; promoting healing through the Juniper Scholarship™, Rooms Restored™ and restorative care services; and advocating for survivors through Heroes Landing™ and the We Believe You campaign. In January 2022, the Elizabeth Smart Foundation officially became a part of the Malouf Foundation™ to broaden the impact of both organizations. For more information or to make a donation, visit

About GivingTuesday

GivingTuesday is a movement that unleashes the power of radical generosity around the world. It was created in 2012 at New York’s 92nd Street Y and incubated in its Belfer Center for Innovation & Social Impact. What started as a simple idea of a day that encourages people to do good has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round. The movement is brought to life through a distributed network of entrepreneurial leaders who lead national movements in 85+ countries. People and organizations participate in GivingTuesday in every single country in the world.


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