Mlily has developed a comprehensive sleep accessories line to help retailers push sales tickets higher.
HIGH POINT — Looking to help retailers boost their average sales tickets, Mlily USA is showcasing a new bedding essentials line during this week’s fall High Point Market.
The introduction includes a range of pillows, sheets, duvet inserts and a comforter, all with sharp pricing.
“With fewer door swings for retailers this year, the goal for many is to increase the sales ticket with every opportunity,” said Derek Leishman, national sales director for Mlily. “The company’s first complete sleep essentials collection targets that strategy with a bedding line consisting of pillows, sheets, duvets and comforters.”
Pillows in the new line include a soft washed down alternative model, retailing for $89 in queen size, and an ethically sourced down model retailing for $199 queen. The soft washed down alternative pillow is made with a polyester washed cover and polyester down alternative filling. The ethically sourced down pillow features a cotton cover and carries DownPass certification. The pillow’s outer chambers contain 90% white duck down and 10% white duck feathers, with an inner chamber filled with white duck feathers.
The sheet sets are made with upscale fabrics, including a wrinkle- and stain-resistant microfiber. Available in three colors, the sheets fit mattresses up to 16 inches tall and carry a recommended retail price of $99 for a queen set.
Two duvet inserts — the Eco Soft Duvet insert and the Super Cooling Duet — retail at $149 and up. The Eco insert features a cotton exterior and a polyester and soybean fiber filling. The Super Cooling features a fill made from cooling materials including Sorona polyester fiber and Lyocell.
Mlily rounds out its collection with a microfiber down alternative comforter available in gray and white. It features a polyester washed microfiber cover and is priced to retail at $139 in queen.
“Most consumers purchase pillows within two weeks of a mattress purchase,” Leishman said. “Retailers who focus on selling complete sleep systems not only elevate their position by offering sheets, comforters, duvets and pillows that complement the mattress, but are also helping their customers achieve an enhanced sleep environment that boosts their overall well-being.”
Mlily said it will expand its essentials line throughout next year to accentuate new mattress collections set for introduction in January.
The Mlily High Point showroom is located at Plaza Suites, space 1-542.
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