Now SNL’s Kristen Wiig really is the ‘Target Lady’


MINNEAPOLIS – Actress Kristen Wiig is donning a red vest and reprising her Target Lady character, this time to promote Target.

The retailer collaborated with Wiig, former SNL writer Jameson Anderson and director Tom Kuntz on a marketing campaign for Target Circle Week, which will return April 7-13. The campaign, which launches today, features 12 advertising spots that will run across a wide range of channels, including TV, digital, video, social and Target.com.

“Target Lady is incredibly special to me because it’s one of the characters I created at The Groundlings and ended up on SNL. She definitely loves Target! I mean, who doesn’t?” said Wiig. “It was so fun to bring her back after all this time, and we had so much fun imagining the world Target Lady sees inside the store today.”

Target Circle Week is open to members of the free Target Circle program. This special event’s deals will focus around prepping for family vacations and staycations as well as self-care and home. The deals go live at 2 a.m. CT on Sunday, April 7, and include:

  • 40% off floorcare
  • 30% off bedding and bath
  • 30% off outdoor living
  • 30% off swim and sandals for the family
  • 30% off tees, tanks, shorts and dresses for the family
  • 20% off all hair, nail and sun care
  • 20% off breakfast favorites, coffee and cereal
  • 30% off select toys
  • Spend $50 in home care products and receive a $15 Target gift card
  • Spend $50 at Ulta Beauty at Target and receive a $15 Target gift card





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