MEBANE, N.C. – Kingsdown has signed a new three-year licensing agreement to expand the mattress brand throughout six of the seven Central American countries.
The new partnership with vertically integrated Grupo Diveco in Guatemala City, Guatemala, extends Kingsdown’s product into Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Grupo Diveco, established in 1971, operates factories in Guatemala and Honduras and five distribution centers. The company is owned by the Dimitrakis family, which also operates Sleep Gallery, a sleep retailer throughout the region. Grupo Diveco has three divisions: mattress production, lumber and retail.
The company’s Nativa Forestry Group, sources lumber used in making foundations, and Grupo Diveco manufactures its coils and makes the foam used in mattresses.
“Grupo Diveco is the ideal licensee to represent Kingsdown in Central America,” said Frank Hood, president and CEO of Kingsdown. “For the past 52 years, Grupo Diveco has built a legacy of innovation and production of high-quality products that elevate the sleep experience. Our companies are incredibly likeminded, and we are proud to sign them as a licensee.”
Last month, Grupo Diveco hosted a celebration in Guatemala City to mark the new partnership.
“We are excited about the future and committed to our goal of raising sleep standards in Guatemala and the entire Central American region,” said Georgia Dimitrakis, regional franchise manager of Grupe Diveco. “By partnering with Kingsdown, we are bringing the luxury of absolute comfort, exclusivity and unmatched rest to Central American homes.”