SAN FRANCISCO – Luxury rug brand Divya Living has released six new contemporary rugs as a part of its final 2023 collection launch.
The new designs – called Pulux, Revio, Freye, Ariesa, Zigra and Agaro – are made with 100% polypropylene material. These rugs take very little energy to produce, are fully recyclable and are available in indoor/outdoor options due to the nature of the material. Additionally, some offerings use GRS PET fibers, which are made from recycled PET bottles and are designed to benefit the environment by reducing waste and pollution.
“Our new indoor/outdoor designs are a reflection of our natural world, bringing pieces of the environment into our spaces through design, whether inside or out,” said Kuldeep Singla, Divya Living chairman and managing director. “This inspiration of nature is in our brand ethos, Designed by Life, and can be seen in our weavings, like the intricate flows of water that inspired the patterns of Revio, and the play of light and darkness in Ariesa, which is reminiscent of sunlit dirt roads.”
Singla said the rugs are created with materials that can withstand foot traffic and outdoor elements which allows for easy maintenance. The rugs are also resistant to mold and mildew.
“Whether used indoors or out, the new designs provide a sense of space and connection to our surroundings through traditional weaving practices,” Singla added.