HOUSTON — Más Furniture, the Hispanic furniture brand created by Top 100 retailer Exclusive Furniture, is holding a grand opening on Aug. 5.
The brand is the brainchild of Exclusive Furniture’s leadership team, Sam Zavary, president and CEO; Fawad Zavary, vice president of sales; Fauzia Kabani, director of operations; and Carolina Chavez, vice president of marketing. The vision behind this brand is to create a community where Hispanics can connect with their Hispanic heritage and shop for furniture at the same time.
“This is the lowest-price-furniture store in Houston, guaranteed,” said Sam Zavary.
“We have gone above and beyond working with the furniture manufacturers to pass on the savings to this store for this demographic,” added Fawad Zavary. “Everyone works so hard for their money, but we understand that this group of individuals works so hard for the American dream. We don’t want them to have to be fooled or pay more.”
The brand will serve the community in ways beyond sales, including Más Salud (health fairs and vaccines), Más Diversion (entertainment and family events), Más Sabor (cooking lessons on site every week) and Más Musica (talent shows).
“We at Más are always offering more to help the community — Más Furniture, Más Salud, Más Sabor, Más Diversion,” said Chavez. “At Más, we will be giving the full experience of the Hispanic lifestyle to offer more resources for the community including health, welfare, entertainment and a full, well-rounded picture of what means something to Hispanics, and of course, Más calidad y precios bajos en muebles para el hogar (higher quality and lower prices on home furnishings).”
Beginning at 10 a.m., there will be games, prizes and food, and the first 100 customers to enter will receive a $100 gift card. Attendees will have the opportunity to receive prizes, and Más will also be raffling off furniture and bicycles all day long.
The 21,000-square-foot store is located at 19714 NW Freeway in northwest Houston and has furniture for all rooms in the house, indoor and outdoor furniture; a mattress store inside; and a dedicated showroom for kids and teen furniture.
“The moment customers walk into the store, they will feel the warm Hispanic welcome, indicative of the Hispanic community and culture. We will welcome our guests with an agua fresca, and signs in the store speak to the Hispanic demographics,” said Chavez. “All staff speak Spanish as well.”
During the grand opening, Más will welcome many dignitaries including Maria Elena Orantes, consul general of Mexico.